SEVEN NETWORK

In 2016 I was brought into Network Seven to establish the internal social media department for all flagship television shows. Since 2006, Yahoo had managed all of Network Seven’s digital properties including websites and social media accounts thanks to the the Yahoo7 partnership. After a decade however this relationship was proving to be detrimental to flagship shows across social media as Yahoo and Seven had differing corporate objectives that did not align. Yahoo’s strategy was focussed purely upon website traffic, which has resulted in unengaged and dying social communities.

In the middle of the years long process of splitting from Yahoo I was brought in and tasked with building the internal social media department from scratch. I was responsible for hiring staff, crafting an overall social strategy for primetime, managing a long and detailed departmental handover from Yahoo, establishing & documenting new internal processes, writing social strategies for shows like My Kitchen Rules and First Dates, collaborating with external production studios and creating and pitching branded content opportunities internally and externally.

After 12 months we had successfully built a world class social media department of 6 staff. Some of the greatest achievements in that year included taking ownership of all flagship shows social media internally, having well documented processes that had been communicated internally through a Road Tour, negotiating for external productions to have our staff embedded during shooting and had most importantly had grown the social communities and engagement of our most important but struggling shows (MKR in 2016 grew engagement across all channels by 86% from the previous season).