Edge of the Jungle - I'm a Celebrity x KFC
While acting a Social Media Manager at Channel Ten, I created a digital exclusive web series for I’m A Celebrity, Get Me Out of Here called Edge of the Jungle.
I ideated the show concept, developed the pitch document and was heavily involved selling the series as branded content to KFC.
After greenlit I sourced talent and crew to send to Africa for the duration of the production, managed client approval of each episode, produced the entire series and published it across Facebook and our own TenPlay website.
The series was a huge success racking up over 1.2+ million video views (average of 105K views per video) across Facebook and 400K views on the TenPlay website during the season. The videos had an engagement rate 340% higher than our regular Facebook show content. KFC became an ongoing Edge of the Jungle partner for the past 3 seasons.
While acting a Social Media Manager at Channel Ten, I created a digital exclusive web series for I’m A Celebrity, Get Me Out of Here called Edge of the Jungle.
I ideated the show concept, developed the pitch document and was heavily involved selling the series as branded content to KFC.
After greenlit I sourced talent and crew to send to Africa for the duration of the production, managed client approval of each episode, produced the entire series and published it across Facebook and the TenPlay website.
The series was a huge success racking up over 1.2+ million video views (average of 105K views per video) across Facebook and 400K views on the TenPlay website during the season. The videos had an engagement rate 340% higher than our regular Facebook show content. KFC signed on as the ongoing Edge of the Jungle partner every season since.