WORLD RECORD KISS - 2DAY FM X THE BACHELOR

While the Digital Producer for the 2Day FM Sydney breakfast show Dan & Maz, I was tasked with creating a digitally focused activation/stunt for The Bachelor with show talent. The previous week on The Bachelor the show had established the world record for longest kiss on top of the Sydney Harbour Bridge. For our stunt I proposed we create a new kissing record by getting the very single 2day FM Music Director, Eggo, to kiss evicted Bachelorette Sandra for a minute longer at the top of the even higher Sydney Tower Eye.

I not only organised the stunt with Sydney Tower but also secured early access to Facebook’s new live streaming feature. We were one of the first people in Australia to utilise the functionality and the stream was heavily promoted by The Bachelor, 2Day FM and Facebook. The stunt occurred live on-air, gained 45K+ live views at its peak and racked up 132K+ views in the first 24 hours on the Dan & Maz Facebook page. The YouTube upload of the kiss has now been viewed 5 million times.

After the success of the stunt, The Bachelor teamed up with the show on multiple other partnerships such as The Catchelor series (a cat-themed parody series on Instagram where the felines were voiced by contestants from the show) and our nightly Bach Bingo series on Twitter.