Bob Brown leads a 'No Dams' rally (Credit, unknown).jpg

Wilderness Society - Social Campaign Strategy

WILDERNESS SOCIETY - CAMPAIGNS & CONTENT

During my time at Wildernes Society I not only managed the Facebook advertising for their regular monthly donor campaigns, but I also convinced management to begin trialling having the shop advertise on Facebook also. The first campaign I ran for their vintage Franklin Dam shirts had their first print run of 300 shirts, sell out in under 2 weeks thanks to finely tuned targetting. They now run regular campaigns across Facebook for shop products.

I also worked with the organisation to promote more Indigenous content across our platforms.